Specialists in strategic brand and company profiling.

Specialists in strategic brand and company profiling.

Pioneer New Ground advises entrepreneurs and companies in the development of individual future perspectives and sustainable profiles. As responsible sparring partners, impulse generators and critics, we are at our customers side every step of the way: from finding a vision through positioning and content development to consistent implementation across all touchpoints.

Meet Silke and Frank

Currently we focus on:


An innovative methodology designed to enhance innovation and business performance. Our clients 4Care, SVO and Sport-Thieme have already used LSP to define their brand vision and future identity, develop innovative strategies or to visualize change processes.


Strategic reorientation and profiling of Europe’s leading sports mail order company for sports and accessories for institutional sports.

Corporate Branding

As consequence of the strategic realignment of Sport-Thieme brand, vision and values in the entire building become visible – in the form of wall tattoos. The combination of these silhouettes with real sports equipment brings the whole world of exercise, sport and therapy to life. Agency: Preussisch Portugal

Some of the companies we serve.