We will not leave you alone with abstract strategies. Together, we get at the bottom of even highly complex problems, develop a sound basis for decision-making and transform business challenges into viable solutions.
„The more fundamental the analysis, the easier the decision for a particular strategy.“
The basis of every strategy is an in-depth understanding of the company in the respective business sector, as well as the internal and external brand perception. Together, we analyze and evaluate weaknesses and opportunities of your company and carve out key challenges.
Brand Analysis | Trend Analysis | Competitive Analysis | Customer Analysis | SWOT
„Every strategy process begins with carving out and verbalizing a vision.”
More than half of the companies do not have defined a vision and strategy. Together, we will work out how to transform opportunities and challenges into a coherent strategy, new business areas and a sustainable, viable business model. We assist in the goal-oriented implementation and help to overcome obstacles you may encounter in the process.
LSP-Workshops | Vision | Scenario Planning | Corporate Strategy | Goal Setting | Roadmap
„Strong brands are unique and meaningful.“
Brands need a distinct profile and a meaningful identity. With a value-based corporate culture that creates identification and characterizes the behavior of employees, we lay the foundation and initiate a process of change that has a lasting effect on the company’s success. Relevant messages and content become an integral part of corporate communications. The corporate design is the formal instrument for a distinctive brand appearance – to put it into a formula:
Corporate Design + Corporate Culture + Corporate Communication = Corporate Identity
Positioning | Values | Brand Story | Names & Claims | Key Messages | Brand Architecture
„Brand management is relationship management.“
Brand management, implementation quality and internal acceptance are major challenges companies face during their strategic reorientation. It is important that brand responsibility and control over implementation is anchored in the top management. With our integrative approach, we will win over everyone involved in the change and make branding easier with user-friendly tools. Thereby we will ensure a consistent brand experience across all touchpoints.
Brand Guidelines | Employee Training | Trainings & Qualifications | Accompanying the Communicative Implementation | Performance Reviews & Quality Control