In a first step, we bring together all loose ends and develop a clear vision as well as a market role and positioning. By focusing the business model on omnichannel with a relevant brand profile and optimized portfolio, the solid platform for future success is established.
Today’s team of 4Care GmbH aligns all its actions and dealings with customers according to a clearly defined value system that has a lasting impact on the culture of the company. A well thought-out corporate design as well as a comprehensive communication strategy complete the new corporate identity, which has been consistently implemented and developed further in close cooperation.
In a second step, we have revised the brand and product portfolio: The Lenscare brand becomes the exclusive brand for contact lenses and care products, the shop is renamed Lensbest.de.
The product portfolio is expanded by prescription glasses and sunglasses. In addition, a separate eyewear label with a wide product offering is created: Lennox Eyewear.
4Care is no longer just a supplier of medical products but is taking a step towards fashion and lifestyle. In its new own optics studio, customers receive the full professional ophthalmic service. Online cooperations are also being significantly expanded: established retail partners now have the opportunity to offer contact lenses, care products and eyewear in their online shop and to benefit from the profound know-how of the company.
The expansion of the retail offering for exclusive private labels completes the transformation of 4Care into a serious omnichannel company.
Learn more about digital strategy? See Project LENSBEST