Lennox Eyewear is a brand of 4Care, international omnichannel provider of contact lenses, care products, eyewear and sunglasses.
The strategy
To position Lennox Eyewear as a strategic private label with a clear brand profile and outstanding quality promise at an unbelievably low price!
For this we develop a distinct brand image around the claim “Lust auf Brille”. The entire assortment is stylistically re-structured into three new product categories “Classic”, “Style” and “Sport” – according to the different fashion and functional needs of spectacle wearers.
The introduction of a systematic trend process for four different seasons per year drives a more trend-oriented, consistent product development.