Energy supplier and network operator in the Celle & Uelzen region with a 100-year history.
The strategy
A market and competitor analysis as well as a qualitative evaluation of the SVO brand and its subsidiaries provided valuable insights for brand image (diffuse) and brand architecture (incomprehensible) from the customer’s point of view.
Together with the holding company and the individual operating companies, we have systematically carved out which common goal the group pursues in the future, what unites and what differentiates the individual companies and how this can be successfully and credibly communicated internally and externally.
The simple solution to this multi-faceted problem is to develop a common brand image and brand identity that both supports corporate cultural change and reduces complexity for customers.